Sharing evidence-based science clearly, in a way that resonates with people, takes thought and patience. In this conversation, I spoke with Dr. Noc (Morgan McSweeney), a biomedical scientist and leading science communicator, about how to make evidence-based research accessible on social media. We discuss how we got started with science communication, what we got wrong early on, and how we make this financially sustainable.
We dig into the details of content creation including how we decide what to post, our creative processes, and where we draw boundaries to avoid burnout. And we talk candidly about navigating disagreements between experts.
Finally, we share practical advice for others who want to get started on social media, including the importance of humanizing yourself and building trust with people.
I hope you enjoy the conversation!
